Product Design Manager
Design Manager at HEINEKEN. I guide cross-functional teams to build global B2B experiences that are scalable, usable, and business-driven.
I like to build things. Side projects, routines, gym trackers, note-taking workflows—tools that make life run a bit smoother. I train with intent, write to think, and stay curious about how systems work, break, and can be made better.
Most of what I make is simple by design. Not flashy. Just useful. The same mindset shapes how I live and lead: cut the noise, fix what's clunky, and stay focused on what matters.
I lead with clarity, not control — setting direction, creating structure, and trusting teams to do great work. My focus is on building systems that scale: not just design systems, but ways of working that help teams align, move fast, and make better decisions.
I coach through stretch and support — giving designers space to grow, ownership over real problems, and direct, structured feedback. Growth isn't a side conversation. It's built into how we work.
Design should simplify complexity, not decorate it. I help teams stay grounded in user needs, focused on impact, and comfortable navigating ambiguity. When design is working well, it disappears into the product — but shows up in the results.
I lead a team of 6 product designers embedded in product-aligned squads with dedicated research support. The structure allows each team to stay close to local market needs while contributing to a shared global platform.
Weekly critiques, monthly showcases, and strategy sprints drive momentum and accountability. I've built a culture around clarity, curiosity, and candor — where feedback is expected, and learning is public. We celebrate progress, not polish.
Clarity in direction, autonomy in execution, and accountability for outcomes. I run structured 1:1s focused on growth, priorities, and personal wellbeing — they're where trust is built and blind spots surface early. I expect designers to think critically, challenge assumptions, and lead alongside product and engineering — not follow.
Amsterdam, Netherlands
Leading product design for global B2B platforms, managing design teams across multiple markets, and driving design strategy for digital transformation initiatives.
Amsterdam, Netherlands
Search Results optimization and Attractions product design, performing user research and managing cross-functional design initiatives.
West Palm Beach, FL, USA
Designed and maintained B2B and B2C ecommerce websites, conducted A/B testing, and developed responsive email campaigns.
West Palm Beach, FL, USA
Created marketing materials, branding, and packaging for various products while maintaining multiple company websites.
Lake Worth, FL, USA
Freelancer creating logos, brochures, corporate identity kits, and web development for diverse client range.
Design Manager
Transformed fragmented B2B ordering systems into a unified global frontend — adaptable enough to meet diverse market needs, structured enough to scale across 35+ countries without chaos.
Design Manager
Built the operating structure to keep design quality high across multiple product teams while moving fast on a global B2B platform.
Design Manager
Improved product discovery across eazle by rethinking how customers search, browse, and reorder — especially in mobile-heavy, high-volume markets.
app
An iOS app that calculates what plates to use for a given weight.
website
A minimalist savings tracking web app that helps users plan and visualize their progress towards financial goals.
github
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