I offer a range of services from logo design to web design. For samples, head over to my.
What can I do you for you?
- Identity / Logo — New identity development, logo design, style guides
- Print — Business cards, letterheads, envelopes, brochures, posters, mailers
- Web — CSS/(X)HTML, e-commerce,
- Content Management — WordPress®, Joomla®
The Design Process
Before anything is done, any brainstorming or sketching whatsoever, it is vital that there is a meeting between the client and the designer. This can be done over the phone, via Skype or face to face. Designers are artists and will have strong ideas and opinions based on their experience and creativity. However, the client/business is the one that has to be satisfied with the design at the end of the day. The designer will move on to other projects, but the client is stuck with that choice possibly through the life of their business.
Now that the designer has a list of do's and don'ts – it's time to do some research. While you as the client can certainly give some insight into the industry they work in, it is always a good idea for the designer to conduct their own research. The design should stand out without being alienating. Make certain to understand the company as well – its history, direction, and goals.
Many designers find it helpful to begin their ideas on paper. Digital is a more rigid and time-consuming process. Being able to sketch several ideas down and see how they work visually will help the designer find elements that may or may not work. Try getting really creative and working with a variety of textures, formats and ideas to see if anything comes alive while working with it.
Once the sketching is done, a few of the designs will be stand-outs. This is the time to digitally create them.
Once we are satisfied, and trust me, it takes a lot to satisfy designers, it is time to go back to the client for feedback. It can get tricky here as sometimes a client will love, or hate, the design. Be certain the contract states how many re-dos are available or designers may find themselves with a client who is perpetually unhappy.
Final Draft & Delivery
Once the proof has been approved, it is time to make corrections and edits and submit a final version of the design to the client for approval. If the design passes, then a package will be put together with the design in various formats, according to what was agreed upon in the beginning and included in the contract.